Vegas is an exciting place. With a nickname like Sin City, it’s probably not the first place you think of for a health care conference. But that’s exactly what took place this week in Las Vegas, Greystone’s annual Healthcare Internet Conference, which I must say has been one of my most exciting experiences in not only health care, but also web marketing, to-date.
I won’t deny that I’m a skeptic when it comes to most conferences. Lots of conferences each year are touted as the “best in the industry,” but rarely do the presentations and information covered actually reflect that. Greystone’s conference was different.
There were over 550 individuals at this year’s conference, representing a large number of health care and hospital systems across the country. For three days, we shared, spoke and listened about innovative changes taking place in the web presence of the health care industry. I was thrilled to be able to speak on a panel of experts who discussed successes, strategies, and challenges faced when using social media in health care. The panel opened up a good discussion of what being social really means in health care, and how we an embrace and leverage tools like blogs and microblogs to share information our community wants.
The Greystone conference demonstrated that innovation in health care doesn’t only take place in hospitals and research labs, it also takes place on the Web. Emory Healthcare was honored for its web innovation at the conference with three different awards, two of which were Best in Class Awards, a Gold Award for Best Redesigned Intranet and a Silver Award for Best Redesigned Website (Microsites) for the work we did on our Heart and Vascular Center hub site. We also were bestowed with a Silver eHealthcare Leadership Award for the best integrated marketing campaign.
We’re looking forward to the opportunity to continue to improve and develop our web resources to give our community the information they want in the way they want it. If you’d like to see some of the points covered at the conference, check out hashtag #hcic on Twitter. And if there’s ever a topic you’d like to see us cover, please don’t hesitate to let us know by using the comments below.