Posts Tagged ‘risk’

Indoor Tanning & Tanning Beds – the Bad, the Ugly and the Uglier

Indoor Tanning & Skin CancerOne in five Americans will develop skin cancer in the course of a lifetime. It is the most common of all cancers and accounts for nearly half of all cancer cases in the United States. More than 2 million cases of non-melanoma skin cancer are found in the U.S. each year. Melanoma, the most serious form of skin cancer, will account for 70,230 new skin cancer diagnoses in 2011, according to the American Cancer Society. Now, let’s juxtapose these numbers with the fact that nearly 30 million people tan indoors in tanning beds in the U.S. every year and 2.3 million of them are teens. Furthermore, on an average day, over one million Americans use tanning salons1.

So, just how bad are tanning beds and does the increase in their use correlate with the increase in melanoma incidence rates over the last 30 years? Findings released in 2009 by the International Agency for Research on Cancer, an affiliate of the World Health organization, demonstrate that indoor tanning beds and tanning devices are more dangerous than we previously thought, and as a result, the IARC moved UV tanning devices such as tanning beds from their Group 2A category, “probably carcinogenic to humans,” to their Group 1 list of the most dangerous cancer causing agents. Inclusion of a cancer causing agent or substance is listed in the IARC’s Group 1 means that agent or substance is definitely carcinogenic to humans. Other agents listed in Group 1 include plutonium and cigarettes.

As is mentioned above, 2.3 million of the people using indoor tanning beds and devices in the U.S. are teens. Because skin cancers such as melanoma can take a substantial amount of time to develop, along with moving tanning devices into their Group 1 category, the IARC also now recommends banning commercial indoor tanning use for people under the age of 18 in an effort to lower their risk for developing skin cancer later in life.

Back in 2006, the IARC took its efforts to identify the impact indoor tanning can have on skin cancer risk a step further by evaluating 19 studies conducted over 25 years that looked at the relationship between indoor tanning and skin cancer. Findings from this evaluation reveal:

  • there is an association between UV-emitting tanning devices and ocular melanoma (cancer of the eye)
  • there is an association between indoor tanning and both squamous cell carcinoma and melanoma, two dangerous forms of skin cancer
  • the DNA damage caused by UVA and UVB rays can lead to skin cancer in laboratory animals. Most indoor tanning beds and devicese emit UVS rays.

But, the most notable finding from their evaluation is a scary one– the risk of developing melanoma skin cancer increases by 75% when indoor tanning device and tanning bed use starts before the age of 35.2

Hopefully these numbers and findings are enough to make you reconsider using tanning beds this summer and in future years. As the research continues to pour in, it becomes more and more clear just how dangerous indoor tanning (and outdoor tanning, for that matter) are.

For more information on tanning beds and the risks associated with their use, visit: There you can also find guidelines for how to reduce your risk for skin cancer in you do decide to continue tanning indoors. But we encourage you to change your tanning habits and prioritize your health! If you’re seeking a golden bronze glow, why not try self-tanning lotions? What else do you recommend for lowering risk for skin cancer or alternatives to tanning? Let us know in the comments area below!


Top 5 Skin Protection & Skin Cancer Prevention Tips for UV Safety Month (and year round!)

UV Safety

Over the past 31 years, more people have had skin cancer than all other cancers combined. Perhaps even more alarming– 1 in 5 Americans will develop skin cancer in the course of a lifetime. The main cause of skin cancer is exposure to UV radiation from the sun. With summer heat at its peak and because July is UV Safety Month, we’ve put together some tips to help you stay safe(r) when in the sun.

There’s No Such Thing as a Safe Tan

A recent article appearing in HealthDay confirms what those around the medical field have known for quite some time– there is no such thing as a safe tan. During summer months attendance at tanning salons skyrockets with people attempting to achieve a golden “base tan” to build on throughout the summer. But the notion of a base tan being a safe and affective way to achieve a bronze summer glow is simply false. “Tanning beds have become a particular hazard. The World Health Organization’s International Agency for Research on Cancer has classified the devices as within its highest cancer risk category — basically as potentially carcinogenic as cigarettes,” the article notes. And as Dr. James Spencer, a member of the American Academy of Dermatology board of directors adds, “The bottom line is excessive UV exposure increases your risk of skin cancer, whether you are indoors or outdoors.” So if you’re seeking a golden bronze glow, stay away from the tanning salon and if anything, take a step into your local pharmacy or grocery story where you can purchase temporary and topical bronzing creams and lotions.

Protect Yourself – “Slip! Slop! Slap! And Wrap!”

The American Cancer Society has a cool awareness campaign around UV safety to help you keep top of mind 4 easy steps you can take to protect yourself from damaging UV rays.

  • Slip on a shirt
  • Slop on sunscreen
  • Slap on a hat
  • Wrap on sunglasses

These 4 simple steps will help keep you protected from harmful UV radiation.

Assess Yourself

Check your skin regularly (at least monthly) for growth of new moles and changes to existing ones. New moles, moles that have changed in color or texture (i.e. darken or become raised), moles thath ave grown and changed in size, and sores that won’t heal are all changes you’ll want to keep track of and possibly have checked by your doctor. The National Cancer Institute has some great resources and advice on how to check your skin for potentially harmful developments.

Avoid the Obvious

A little common sense will go a long way when it comes to UV safety. Avoid prolonged exposure to the sun, particularly during peak hours (10am-4pm) and as you read above, stay away from tanning beds. When possible, it’s also a good idea to avoid prolonged exposure to the sun when near water, snow, or sand, all of which reflect the sun’s rays and can increase chances of burning.

Know Your Skin Cancer Risk

Any person can get skin cancer, but the risk is higher for groups of people with lighter coloring. In general, if you have blond or red hair, blue or green eyes, and white or light-colored skin with freckles, you may be at a higher risk for developing skin cancer. Furthermore, if you have a family history of skin cancer, are frequently exposed to the sun via work and/or play, or have a history of sunburns or regular indoor tanning, you could also be at a higher risk. For help assessing your risk for skin cancer, check out the CDC’s information on skin cancer risk factors.

What else? Did we miss anything? What do you do to stay sun safe and how do you encourage your friends and family to do the same? Let us know in the comments below!

Can Twitter Help Save Lives? A Health Care Social Media Case Study, Part II

This case study is the second of a two part series. The information below reflects the events of April 25, 2011 from a tactical standpoint, with critical regard to process and strategic considerations. Part I details the story of April 25, 2011 from a human standpoint.


The dialogue that took place on Twitter between Emory Healthcare and Matthew Browning on April 25, 2011 was a powerful one. Without time to spare, Matthew turned to Twitter in a time of crisis to help get his wife Phoebe’s grandmother transported to a hospital with capacity and capabilities to help treat her ruptured aorta. We were able to assist Matthew and his family in an emergency situation, leading to Phoebe’s grandmother being airlifted within 16 minutes of receiving contact information, a truly amazing feat. Despite this, there are countless lessons learned from the experience. While Part I of this case study explored the story and events of April 25, 2011, this portion focuses on the meaning behind and implications of that story. The whole goal here is to help people; and if that’s truly your goal with social media crisis resolution, there are steps you can take to make that a reality, knowing that there will always be scenarios and circumstances that can’t be resolved with a cookie cutter process.

What’s Covered in Part II

  • What we knew before our interaction with Matthew and how that produced the outcome that was achieved on April 25, 2011
  • Tactics and qualities we employed as part of our social media strategy
  • Steps your organization can take to define its process and strategy
  • Things we learned from our interaction with Matthew
  • Questions that remain unanswered

Health Care Social Media – What We [Thought We] Knew Then

Prior to our interaction with Matthew on April 25, 2011, we had what I would deem to be a thorough and solid process for mitigating risk and resolving issues over social media. Our process and general process recommendations are outlined below.

Social Media Process Tactics

The tactics used at each organization will differ substantially based on organizational structure. Larger, more siloed organizations will have to work harder to bring together disparate contacts in the time of crisis. Aligning these groups and stakeholders in advance is highly recommended. Below is a listing of core components of our social media strategy at Emory Healthcare prior to our engagement with Matthew Browning.

Evaluate Need for Response

When receiving feedback via social media, before jumping into any process, you must first evaluate whether there is a need for response at all. Many may already deem this item to be common sense, but in fact, it’s not. Not every contact via social media warrants a response, especially not when you’re getting hundreds of them a day. Ask yourself first:

  • Does it require a response at all?
  • Does it need an immediate response?
  • Is it likely that our network will respond on our behalf?


No work in health care or any business is done in a vacuum. Collaboration is key both within the walls of a hospital or clinic, and outside of them. At Emory Healthcare, social media is another realm in which this collaboration continues. We collaborate with direct contacts in several departments who know we rely on them to solve problems over social media. If we get a billing complaint, there’s a contact for that. If someone voices concern over an insurance issue, there is a contact for that. If at any point, we can’t get an answer from one of these contacts, we still take action by letting the individual know we are working on getting them an answer. As soon as we do, we always circle back and follow up.

Continue the Dialogue Offline

When the dialogue gets heavy or privacy becomes a concern, we try to steer the conversation to a more private location. When on Twitter, we will often Direct Message (DM) contact information for the appropriate department so the individual can work directly with them to continue the resolution process. Social media is not an end. It is a means to the end, which is an appropriate source for resolution. It is our job to make the transition from Twitter to telephone, or hospital, or clinic as seamless as possible for every individual.

Identify Common Complaints

You know your health care system better than anyone else. If your most common source of complaint relates to long wait times, or slow billing, you should have on-call contacts to help when those concerns come up. But furthermore, you should communicate those trends in feedback to departments that can directly impact their improvement. Again, Twitter is not an end; it is a piece of a very large and cyclical accountable health care puzzle.

Just like our doctors, nurses, and staff have been trained and are equipped to handle the most severe and/or high-pressure medical cases, so too have our team members behind the scenes who facilitate Emory Healthcare’s internal operational and communications processes. This means that before an emergency ever arises, we have processes in place to guide groups in a decentralized organization to a commonly understood and supported outcome.

Questions to Help Guide You in Defining Your Process

When looking to define your own process, contacts, logistics, process, stakeholders, and response times are just a few of the things to consider and outline before developing a process for handling social media feedback. Based on our experience in the past and the events of April 25, here are some questions you should consider and ask:

  • Are you listening constantly and able to act immediately?
  • Do you have contacts for every standard issue? I.e. Is there a person you can reach immediately in every department that may be required to assist you with resolution?
  • Do you keep key contact information in your line of vision and reach?
  • Have you considered every possible one-off emergency that could come your way?
  • If every necessary contact in your process disappeared, do you have a back-up plan?
  • Do you have a way to communicate to teams in your health care facilities (if decentralized) to keep them in-the-loop?
  • Do you have a method to reach other health care facilities in the region if you are unable to help?
  • Could you remove spatial barriers to appropriate teams? Are your teams strategically located to aid in social media efficiency?
  • Is there a feedback loop in place to allow you to proactively stay informed once a hand-off has been made?

Social Media Process Qualities

Every brand and every brand’s social media manager(s) deals with negative feedback. No company, product, or service is perfect, so none are immune from this. And as discussed above, in health care, the services we provide can oftentimes be life altering ones. Whether or not we’re aware of it, health care social media managers are often leaders of support groups and patient advocacy. As such, providing patients, families and community members with options for effective help and resolution via social media is key.

There are four key qualities consistent amongst every successful health care social media feedback strategy, including ours at Emory Healthcare:

1. Immediacy
2. Empathy
3. Authenticity
4. Empowerment


Feedback can come at any time. It is important that the person(s) managing health care social media presence have a constant finger on the pulse of their stream. Personally, when not in-office, I use my mobile phone to remain constantly in tune with and updated on the feedback our Emory Healthcare social media accounts receive. Without a constant listener, there can not exist the constant ability to act. And when there is a crisis or complaint, the response should be immediate.

At Emory Healthcare, when we receive negative feedback, if we don’t have an immediate solution or next step for an individual, we contact them to let them know we’re working on it. If you don’t respond immediately, you miss an opportunity to serve and demonstrate your commitment to your community. On April 25, a lack of urgency would have almost certainly resulted in an immediate loss of life.

Empathy & Authenticity

Every dialogue and situation is unique. Empathy, or at least the ability to acknowledge we don’t know each person’s unique story is so important from a health care social media standpoint. When the situation allows, we must take the time to educate ourselves on the person reaching out, and learn as much as we can about their circumstances. What makes them tick, what have they gone through recently, have they reached out before? When it doesn’t, we must be aware that unique or unexpected circumstances may exist and avoid jumping to conclusions.

When Matthew Browning reached out to us on April 25, there wasn’t time for extensive research. Because I monitor our Twitter and Facebook presence as well as the general health care social media space as close to 24/7 as a human can, I knew of Matthew and his role in the space. I did not know the details of this situation. In fact, when he reached out about who we later learned was his wife’s grandmother, we didn’t know if he was helping his own family member or the grandmother of a friend, but it didn’t matter. What did matter, was the fact that he and his loved ones were in desperate need of help.

The impact of empathy and authenticity on your strategy and process should be pervasive. Empathy and authenticity should exist from start to finish, because if in fact an authentic dialogue, focus on quality of care, and true concern for humanity exist, these qualities are innate parts of your process. Every touch point, whether via social media, in a health care facility, over the phone, or otherwise, should reflect this. If the people involved in your process cannot buy in to this, I suggest you find new people.


Assuming you have the right processes and people in place, EMPOWER THEM! Without being empowered to help people and do the right thing via social media, I and the Emory Healthcare team would have been unable to execute the processes and tactics outlined for above. The more rungs of the hierarchical ladder the person on the front lines much climb, the slower your response and the less effective it will be.

The Opportunity Cost of Fear

Operating in the health care social media space requires the right kind of process, being employed by the right kind of people, with the right kind of attitude, not to mention a lot of effort. So what justifies these things? The risks of not participating in social media far exceed those encountered via participation. From solely a reputation management perspective, health care organizations must consider that at least 59% of internet users use social media to “vent” about a customer-care experience1.

Consider a person taking a flight out of state and receiving the run around from an airline after delays and being rerouted. If this person uses social media technologies such as Twitter, chances are, their following is going to hear about the experience. Flight hassles, however, don’t usually have a lasting impact on one’s life.

Those in health care must always be cognizant of the fact that the work we do has direct and potentially lasting implications for a person’s being. Going through airline security is not as frightening as going under anesthesia before an operation. Being hassled with flight rerouting is trivial when compared to trying to juggle resources to get your loved one seen for emergency surgery. Let’s face it– health care can be scary. It’s our job to remove those fears with action. As humans, we’re much more likely to tell others about a negative experience than a positive one. Whether or not you’re listening, it’s being said, and to a lot more people than you think.

Health Care Social Media – What We Know Now

As much as we’d like to think that formal processes create solutions for every one-off scenario, they don’t. When a person’s life is on the line there isn’t time for following a flowchart or researching his/her history.

When a crisis does arise, it is mission-critical that outlined processes are well understood and can be executed seamlessly, because when in an emergency, as Matthew told us, “You can’t think. You gotta just move.” And he’s right. When a crisis presents itself, we take our training, knowledge, and contacts, and couple those with common sense and urgency, and move. No barriers. No flowcharts. No waiting. What’s most important is acting quickly and effectively in a chaotic time of need; if that means cutting out steps, that’s what has to happen.

However, from our experience on April 25, we have determined that a sub-set of our processes and list of additional phone numbers must be created for such urgent situations. As an example, when Matthew mentioned in his tweet that his grandmother needed a emergency airlift, we did not have an immediate phone number to reference for such a request.

Thankfully, the way we are structured puts us in the same organizational department and physical area as our call center staffed by Registered Nurses. When his tweet was sent, it was a literal 30 second walk down the hall to get contact information and confirm that in order to be airlifted, the transfer service phone number must be called first. (This is why when we contacted Matthew, he was given a phone number for this service rather than directly to our airlift service). This situation proved that careful consideration to  things such as departmental organization and spatial closeness can save precious and potentially life saving minutes in an emergency.

We also know with certainty that without Twitter on April 25, 2011, a family would have felt more hopeless and helpless than they already did. They would have had one less avenue through which to gain answers and options. They would have been forced to use alternate streams to get these answers; streams from which getting an answer could have taken much longer than Twitter did. All risks that I personally, and I believe Matthew Browning will agree, we can’t be willing to take. When it comes to saving lives, the motto has to be “by whatever means necessary.”

Health Care Social Media – What We Still Don’t Know

What does all of this mean for health care and social media? This story could mean that Twitter becomes a means to a life-saving end, and it could not. I and the rest of us at Emory Healthcare are not going to pretend to be the authority on the industry. Despite the success of the process, qualities, and methods we use here at Emory Healthcare, when evaluating our interaction with Matthew Browning on April 25 in hindsight, there exists much that can be improved and much that we still don’t know. Below are several unanswered questions that we hope generate a dialogue that lead to our community sculpting its own answers, rules, and ideas for what the future of health care and social media will look like.

Does Network Size & Influence Matter?

It turns, as was touched on in Part I of this case study, that Matthew Browning is well-connected in the health care and technology spaces. So much so in fact, that even prior to the events of April 25, 2011, we were already following him on Twitter from our Emory Healthcare account. His level of influence is an important consideration when evaluating this case. Matthew’s necessity for a regionally based facility for his wife’s grandmother is also an important one. Matthew resides in the Northeast, and his connections are by and large from the same area. As Matthew told me on Tuesday “I was out of my turf, but I have a great network.”

Questions we must consider regarding Matthew’s background include:

  • Did his level of influence and large network of industry peers impact his ability to get help via Twitter?
  • If so, how would those without such a network achieve similar volumes of quality and actionable assistance in the time of a health care crisis?
  • To what extent did Twitter allow Matthew to dissolve geographic and time consuming barriers to help?
  • What role did Matthew’s intrinsic knowledge gained from his background in health care play in his ability to break barriers & get help?

What does it All Mean?

As mentioned above, we are not going to pretend to be the industry authority on the future of how social media will be used in health care. While on a personal level, this story means more to me than any number of words can express, from an industry perspective, the final outcome may prove to have nothing to do with social media.

Our interaction with Matthew Browning has many potential future implications for health care’s use or lack of use of social media. Maybe it means we need to open doors that make immediate assistance a more reasonable thing to achieve. Maybe it means a discussion around privacy as it relates to saving lives emerges. Maybe it means there needs to be a long and hard look taken at improving access to regional emergency care. Maybe it means the 9-1-1 system needs an upgrade. To be honest, we don’t know what it means.

The Inherent What-Ifs

The overwhelming majority of people working in health care social media will tell you themselves, the space is filled with a lot of “what ifs”:

  • What if someone exposes their personal information to us in a public arena such as Twitter?
  • What if we aren’t careful and diligent in our response, could we further compromise that person’s privacy?
  • What if we can’t help?
  • What if we don’t respond? But most importantly, what if we do?


Author: Morgan Griffith, Interactive Marketing Manager, Emory Healthcare


Related Links:

Can Twitter Help Save Lives? A Health Care Social Media Case Study, Part I

Twitter Emory Healthcare on Twitter
Twitter Matthew Browning on Twitter

Can Twitter Help Save Lives? A Health Care Social Media Case Study, Part I

This case study is the first of a two part series. The information below reflects the events of April 25th, 2011 from a human standpoint, without critical regard to process or tactical considerations, or future implications, which will be covered in Part II.

Social media and health care, the conundrum of all conundrums. While social media facilitates a quickness and level of transparency that contrasts starkly with the inherently private nature of health care, there are moments and glimpses that show us that the two can coexist, and quite effectively. Because much of what I do here at Emory Healthcare involves social media, I’m an advocate for its use and believe in the benefits of social media for health care organizations. To name a few, social media breaks down geographic barriers to traditional support groups. It allows us to keep important health and wellness factors top of mind. We can use social media to discuss health news and innovations in real time or solve problems for patients, families, and communities looking for a quick solution, or an outlet and set of ears to listen. In all of these cases, social media proves time and time again to be a trusted source for getting answers, engaging with peers and businesses, and resolving problems. On April 25th, I had a chance to participate in a social media dialogue that will forever impact my life, and potentially the realm of health care social media.

At 11:06 am on April 25, we received a tweet from Matthew Browning, who was playing a critical role in helping his wife and family in getting through a crisis situation. The tweet read as follows, “@emoryhealthcare NEED HELP NOW!! Grandma w/ RUPTURED AORTA needs Card Surgeon/OR ASAP, STAT! can you accept LifeFlight NOW!!?”

Tweet from Matthew Browning to Emory Healthcare

While much of our social media is proactive and conversational, when we receive a tweet like Matthew’s, everything changes. We must immediately throw out the process flowcharts, remove all barriers, and act. Instantaneously, things shift into high gear and a number of contacts in a variety of departments are contacted to get the right information as quickly as possible. Within minutes, we tweeted back to Matthew, “@MatthewBrowning Matthew, please either call 911 or have your grandma’s doctor call our transfer service to get immediate help: 404-686-8334.”

Response tweet from Emory Healthcare to Matthew Browning

What was most important here was giving Matthew information he could act on. When using Twitter, messages can only be 140 characters, so it was critical to include the most necessary information for him to get immediate assistance. The reason we provided the number for the transfer service will be discussed in detail in part two of the case study.

Four minutes later, at 11:21 am, Matthew responded, “@emoryhealthcare We are doing that! She is in small South Georgia hosp right now- but needs MAJOR help- We are calling, thanks!” We responded “@MatthewBrowning keep us posted & please let us know if there is anything else we can do to help. We’re keeping you both in our thoughts.” Matthew sent a tweet one minute later, “@hospitalpolicygrp @emoryhealthcare Thank you for your help!” Followed by “@emoryhealthcare Look for STAT Transfer from South Georgia, accept her if able and we’ll see you soon Thanks!”

Emory Healthcare Matthew Browning Twitter dialogue

16 minutes later, at 11:41 am Matthew’s wife’s grandmother was on a lifeflight to Emory. “@emoryhealthcare Thank you for accepting her- She is on the LifeFlight to you now- Bless you all and Thank you!!”

Tweet Matthew Browning to Emory Healthcare - On LifeFlight

Our dialogue with Matthew on Monday continued on through the day, and not all of the tweets we received or sent are included above, but if that doesn’t show you the power of social media, I don’t know what will. It’s true that the same outcome may have taken place if it had not been for social media. But when a life is hanging in the balance and minutes, not hours make the difference, the risk of ignoring technology such as social media to intervene and save a life is one we’re not willing to take. As Matthew mentioned when I spoke with him via phone on Tuesday, “when you’ve got a ruptured aorta as a diagnosis, you can’t think. You gotta just move.”

And move he did. As a Registered Nurse and founder of Your Nurse is On, a health care staffing application, Matthew’s circle of health care peers and friends is not a small one. Using Twitter, email, and LinkedIn, he was able to make more contacts in minutes than anyone could in hours with traditional technologies. At the same time, phone calls were being made from the hospital trying to find a hospital to transfer his wife’s grandmother to, “we got lots of nos,” Matthew told me Tuesday. Thankfully, in this case we were able to be there. When he reached out to us via Twitter our team had the ability and capacity to help. “We group-sourced something to people with a common interest and achieved a medical miracle,” Matthew said.

Emory Healthcare able to accommodate patient via Twitter

Response to Matthew Browning

While HIPAA and patient privacy considerations are of the utmost priority when it comes to any health care related dialogue, there are moments in which common sense and the willingness and desire to save a life has to take a front seat. He recalled that when his wife’s grandmother was on her way via lifeflight, a surgeon had been lined up, but a bed had not. But in times of crisis, like he says, you just move. And like Matthew moved to make contact with his network in minutes, our team of physicians, nurses, and staff moved to make sure our patient was accommodated. “That’s the pace of health care,” he says.

In this case, health care and social media not only coexisted, but mirrored each other in pace to keep alive the possibility of saving a life.  Without the quickness of social media, that helicopter may have never been dispatched. It’s our commitment and our passion in health care to do everything we can to make sure the things we can control go well. On April 25, Twitter was a tool we used to help make that happen.

Very unfortunately, we learned from Matthew via Twitter that his wife’s grandmother passed away on Monday evening. He told us “@emoryhealthcare Thank You for your valiant efforts on behalf of our Grandmother – your team is awesome and their compassion unrivaled- thx“.
Matthew Browning to Emory Healthcare - thank you

We are and will continue to keep Matthew, his wife, and their family members in our hearts and thoughts. When I spoke to him on Tuesday, though, he had a humbling peace about him, as though he knew everything possible was done. The series of events that took place on Monday, April 25 were no doubt humbling and powerful for all of us involved. This experience has shown us what we already believed, that social media has the power to truly change the landscape of health care and impact and potentially save individual lives because of it.

Thank you to Matthew Browning and his wife, Phoebe, for reaching out a hand and for the dedication, care, and love they have shown us and the health care community despite tremendously chaotic circumstances. Welcome to our Emory Healthcare family.

Related Links

Can Twitter Help Save Lives? A Health Care Social Media Cast Study, Part II

Twitter Emory Healthcare on Twitter
Twitter Matthew Browning on Twitter

Author: Morgan Griffith, Interactive Marketing Manager, Emory Healthcare