Case Studies

Can Twitter Help Save Lives? A Health Care Social Media Case Study, Part I

This case study is the first of a two part series. The information in Part I reflects the events of April 25th, 2011 and details on our emergency interaction with Matthew Browning from a human standpoint, without critical regard to process or tactical considerations, or future implications, which are covered in Part II.

Can Twitter Help Save Lives? A Health Care Social Media Case Study, Part II

The information in Part II reflects the events of April 25, 2011 from a tactical standpoint, with critical regard to social media process and strategic considerations and implications for the future of health care social media.

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